ActiveCampaign
At ActiveCampaign, I worked closely with the Brand Design team in shaping and enhancing ActiveCampaign's brand identity. With my team’s guidance, I gained a new outlook on design and actively contributed to diverse projects, such as creating social posts, templates, printing media/merchandise, signage, and UX/UI improvements via web design and journey mapping.
May 2023 - June 2024
Figma, Photoshop
South by Southwest
South by Southwest is an interactive conference/festival held in March. This year for SXSW, we sponsored an activation on Chicago Day at the Midwest House. Over 3,500 people were in attendance on Chicago Day alone, where a lucky 100 patrons snagged an ActiveCampaign Chicago-style hot dog, complete with our branding.
Included: Flyers, Banners, Apparel/stickers
Figma, Illustrator
Holiday & Event Socials
Throughout my internship, I was tasked with curating engaging holiday and event collections for ActiveCampaign's community, both online through ActiveCampaign’s social platforms and company-wide. Beyond digital content, I also had the opportunity to extend our brand presence through custom stickers, apparel, and other branded merchandise. With guided feedback from my team and ERG leaders, I was able to combine new design ideas with the existing brand identity.
Included: Social posts, zoom background, apparel/stickers
Figma, Illustrator
